Forgive my silence, I've been learning a lot.
Wow, it's been 5 months and a bit since my last update, here's the quickie on what's happened and what you can expect next.
Well hi there, hopefully, you remember me, I do remember you.
I’ve been in a funk. I left the company and family that has been my life for the past several years. I miss them both. Why? well, a long and never simple story, ultimately I made the decision for my own mental health.
That said, the past 5 months have been an even deeper dive into e-commerce from a brand and merchant perspective.
Ultimately, working on brand positioning, design, and how to approach building customer experience through a consumer electronics device that’s paired with a mobile app designed for one thing - to keep people safe.
More on that in a future post.
The biggest crash course? Amazon. My gosh. What an absolute learning curve - I’ve much to share.
My next update will be a condensed cheat sheet on how to approach Amazon, tools to use for research and positioning, as well as paid ads, getting reviews, and dealing with FBA.
It’s good to be back. I hope you’re ok too :)